Generative Artificial Intelligence integrated into the Digital Ecosystem
A framework for Algorithmic Governmentality
DOI:
https://doi.org/10.18861/ic.2025.20.1.3931Keywords:
artificial intelligence, LLMs, algorithmic governmentality, platforms, epistemic bubblesAbstract
This article analyzes the advancement of the integration of Generative Artificial Intelligences into platforms, especially those based on Large Language Models (LLMs). These changes are beginning to alter the way content is produced and used, information is searched and processed, and user profiles are managed. The aim of the article is to map the main LLM developments in the West and their strategic, hardware supply or financial partnerships with cloud computing platforms, hardware producers and servers. In this sense, we start with the massive launch of ChatGPT as the founding moment of this new stage and go through the main uses and applications of transformers in platform environments. Although we are at the beginning of the application of this technology in an integrated manner, it could generate a deepening of algorithmic personalization, modifying the forms of human subjectivation and favoring epistemic bubbles at the cognitive level, as well as concentrating supply and development at the level of political economy. That is why it is necessary to seek more forms of human intervention in data curation and to increase the active observance –both civil and governmental– of these systems and their alliances in order to avoid extreme concentration and to attend to the biases that could generate negative effects on culture.
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